Every enquiry answered in five minutes.
Every deadline chased automatically. Zainush handles the client acquisition your practice management software was never built to do.
No pressure and no slide deck — we look at where your enquiries currently go and tell you what we would change.
An enquiry lands at 6pm on a Friday. Nobody sees it until Monday.
By then the prospect has called two other firms and instructed the one that answered first. This is the most expensive thing happening in most practices, and almost nobody measures it.
Five things, done properly, from the day you go live
Not a feature list. These are the things that change on Monday morning.
Answers every enquiry in five minutes
Website, phone, email, Google, WhatsApp — all into one place, with an immediate reply and a link to book straight into your diary. At any hour, seven days a week.
Texts back every missed call
Any call you can’t answer gets a message within sixty seconds. Most small practices lose more work to unanswered phones than to lost pitches.
Fills your diary without the back-and-forth
Booking links, confirmations, reminders and no-show recovery. No more four emails to find a time.
Asks for reviews — carefully
Automatic Google review requests when work completes, with the matters you tell us to leave alone excluded permanently.
Chases your deadlines for you
Self-assessment, quarterly filings, year-ends, matter milestones. Scheduled, segmented, and silent during the weeks you tell us to stay quiet.
Wakes up your dormant clients
Most practices have hundreds of past clients and have never once gone back to them. We run that campaign in your second week. It is usually the moment the system pays for itself.
Built differently for each side of the profession
For accountancy practices
Self-assessment chasers, quarterly filing campaigns, Companies House deadlines and a client base that is mostly sole traders — which changes what you may lawfully send.
How it works for accountants →For law firms
Matter-based intake, conflict-aware enquiry handling, client care follow-up, and review requests that never go near the matters they shouldn’t.
How it works for law firms →“We already have practice management software.”
Good — keep it. Zainush is not a replacement and we will not ask you to migrate anything.
Xero, Karbon, IRIS, TaxDome, LEAP, Clio and the rest are built to run the work once you have won it: matters, time, billing, filings, compliance. They are excellent at that, and they are not built to answer a stranger at six on a Friday evening.
That is the gap Zainush fills. It sits in front of your existing system, handles everything up to the point somebody becomes a client, and then gets out of the way. No data migration, no retraining, no rip-and-replace.
Your client records stay where they are. We do not import them, export them or change them. If anyone tells you otherwise, they are selling you something different.
Live in five working days
You fill in one form
Twenty minutes, once. It tells us everything we need — your systems, your deadlines, your restrictions — so you never have to explain it twice.
We build it
Your enquiry handling, your booking, your campaigns, in your branding. You do not configure anything.
We test every message before it can reach a client
Every automated message is sent to us first. Nothing untested ever goes out under your name.
You go live, and you send the first test yourself
On a thirty-minute call you fill in your own enquiry form and watch the reply arrive on your own phone.
We measure it at ninety days
Against the numbers you gave us at the start. If it has not worked, you will hear that from us first.
Marketing rules that catch practices out
Under PECR, you may email limited companies and LLPs without prior consent — but sole traders and ordinary partnerships are individual subscribers, and they need consent or the soft opt-in. For most accountancy practices that is a large part of the client base.
On 5 February 2026 the maximum penalty for getting this wrong rose from £500,000 to £17.5 million or 4% of turnover. The rules did not change. The consequences did.
We build consent tracking, suppression and audit trails in as standard, and every client gets a plain-English guide to the rules before anything is sent. See how we handle segmented campaigns →
See where your enquiries are actually going
Twenty minutes, no slide deck. We look at how a new enquiry reaches you today, where it stalls, and what we would change. You will get something useful out of it whether or not you buy anything.